My Story

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By formal education I am Master of Science in Printing Technology.  I have started as a Plan& Control Manager in Digital Printing Production.  Although I have enjoyed my dynamic role in a fast working environment, life had different plans for me :) 

 

As an expat wife I was frequently moving from country to country across Europe, Africa and Asia. That was an amazing experience worth of living, and I appreciate every second of it!  Although.... I had to sacrifice something... my career. That is why I  am constantly trying to implement problem solving, creativity and beauty in every aspect of my life – trough graphic design freelance jobs, private business projects, when I bake birthday cake for my kids, organize events, or make sketches for house renovation, … I simply enjoy creative process and problem solving on different levels!

 

As a freelancer I successfully worked with several loyal clients, building long-term business relationship, based on trust and mutual satisfaction. My duties included managing of complete design process, from conceptualization to printing coordination and final product delivery. During my career I have developed numerous marketing programs, from small-size promotional material, to large-size outdoor graphics.

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When I discovered UX Design, I knew that this is the direction that I want to go!  Becoming UX Designer to me was a natural shift from Print Engineering and Graphic Design. I was impressed how UX Design describes and put together everything I want to do, and strive to be.  More than anything, I love how UX Design relay on empathy and constant improvements, in order to solve problems and makes things better.   

 

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